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Yes, Freebies are Real!
If you tell someone that something is free, they immediately start looking for the catch. After all, the words of wisdom “there is no such thing as a free lunch” have usually been proven true for people time and again throughout life, and so a healthy cynicism towards free stuff usually springs up with good reason. If you are one of these skeptical types, however, you may be missing out on some really great stuff. The truth is that you CAN get free things that are really and truly free, and yes, actually worth having. You just have to know where to look.
OK, here is where the caveat comes in. The definition of “free” often depends on the definition of “cost.” As any economist can tell you, cost really doesn’t only come down to how much money you have to hand over to get something. There are additional costs, like inconvenience and time spent doing something. And true, some freebies have these “non monetary” kinds of costs associated with them. You have to balance all of the costs with the value of the free stuff you are getting and decide if it is worth it to you. The two biggest costs associated with freebies? Time and convenience are at the top of the list.
Time is a big factor in many free offers. Companies want a bit of your time in exchange for their free products. Indeed, some companies literally want hours of your time. Have you ever taken advantage of one of those “free weekend vacation” offers in which you received free accommodation in a beach house or condo for a weekend in exchange for suffering through a long presentation and intense sales pitch? For some people, they can handle the presentation and have no qualms about refusing to buy anything and the free vacation more than makes up for it. Other people would rather pay any price to avoid having to listen to one of these spiels. So, while these weekends are freebies, for some people, they cost too much.
More often, a company wants your time in a less obvious way – they want you to spend time filling out forms. These forms may simply be your name, address and email address, or they may be very lengthy, quizzing you about buying habits and the like. The reason the companies want you to do these forms is often for market research, and they are more than happy to give you a freebie in exchange for this. Many people find the time spent filling out these forms will worth it to get a great free product.
Convenience is the other cost involved with many freebies. Time and convenience go hand in hand in some cases – after all, it may not be especially convenient to fill out form after form simply because it is time consuming, but convenience takes another hit from freebies in the form of spam email. Often, signing up for a freebie can land you on a spam email list, and for some people, getting tons of spam is so inconvenient that they would rather pay full price.
The truth about all of these costs of freebies is that the freebie is in the eye of the beholder. You have to decide what you are willing to put up with in order to get a free product. Once you know the limits to your freebie costs, than you can cash in on some really great products that don’t cost you a dime. When you spend five minutes filling out a form and get rewarded with a free DVD player that you have been wanting, you will realize that there are free things out there to be had.
Publishing a Book is the Final Frontier (book publishing) Many authors begin their careers intending to publish a book. Book publishing is a difficult task to accomplish. It takes many months of work and extensive preparation. A book involves intricately woven ideas. A book is a project. In that project is contained many other projects. Most people are not prepared for the intensive process that is involved in creating a full, coherent book. If book publishing is something that you are interested in trying, there are a few things you should keep in mind. First, writing a book is like nothing you have ever done before. It will take extensive and intensive work and development. It will also probably include much of everything you know, and more. Read on for more clarity. Uncharted Territory Book publishing is like a new land that has never been explored before. Of course, there are several book authors out there. They have been around for centuries. Unlike other areas of expertise though, book writing is not something that will be the same process for several different people. As you set out to write a book, you will be able to follow some basic guidelines, but getting your ideas from your head to the page will be an invention of your very own. Not only will you have to get the information onto the page, but you will have to write in a way that thousands or even millions of readers will be able to relate to and understand. Again, that will be a process that will take experimentation and trials. As you begin the process of writing your first book, as well as subsequent books, expect to work and rework. One Idea Is Not Enough Part of the reworking process is the changing of direction within the writing. Many beginning writers aspire to book publishing. They have an idea and vague plan to turn the idea into book. Picture your first grader telling you that she wants to write a book about horses. There is certainly enough information that people want to know about horses to fill several books, but the vague idea is not enough for an adult writer to create publishable work. To write a book, you will need to start with a topic. You may or may not be an expert on the subject. After you have the first vague ideas, you will need to start asking yourself questions. Answering those questions will hopefully lead you to more questions, and so on. Even if your original idea is completely unique and will lead you to write new information that the world does not yet have access to, you will need to add to that original idea for an intriguing finished product. If you are not an expert, or if you do not already know any new information, it will take even more time and effort in order to produce a unique piece of writing. Fiction is the same as non-fiction. Many stories have been told before. If you want to publish, you will need to come up with an engaging and new journey for your readers to take. Using Previously Published Work Now that we have covered the requirement for intricate and new ideas, there is also room in a book for old ideas. Your readers will need a starting place within your writing that is familiar and known. As you are putting together your ideas for a complete book, you will probably publish smaller pieces of work in magazines and newspapers. It is ok, as long as you cite yourself, to reuse some of that work. In that way, you can be publishing as you go along while still making progress towards your end goal in book publishing. After several months or even years, you will have poured out your effort and knowledge into a finally completed and whole book. Web Hosting - Unix vs Windows-Based Hosting, Which Is Better? An operating system functions largely out of sight, or at least is supposed to. It doesn't matter to non-geeks how a file gets stored, or how memory is used, or how simultaneous processes share the limited resources available on a computer. These are among the basic functions of any operating system. Yet, you can find very passionate supporters - who offer very detailed lists of pros and cons - for every operating system. Why? Because, though the low-level functions of an operating system do their work out of sight, there are many other features that rise to visibility. Sometimes, they do so when they're not supposed to. Weighing the pros and cons objectively could consume a book. But to select a web host operating system, a manageable level of considerations apply. They can be weighed even by those who don't know a processor queue from a pool cue. Learning Curves For most web site owners, administering the site/server is just overhead. It's not something they take pleasure in doing and they have plenty of other things to worry about. Many wouldn't know how and have no interest in learning (rightly so, given their priorities). Consequently, ease of administration is paramount for such people. Whether a Unix-based site (usually Linux these days) is easier to administer than Windows depends on your current skill set and the type of tools and level of access the web hosting company provides. But in general Linux is more difficult to install and maintain than Windows and the learning curve is steeper. FTP and Control Panels Often, you don't have to care. For many, the operating system is fairly transparent. FTP file transfers to get a new web page up to a Windows server are very much like they are to a Linux-based site. The user/administrator simply doesn't see what's behind the curtain. Many companies provide other utilities that completely mask any awareness of the operating system underneath. When that's the case, the web site owner has no reason to care, until or unless they need or want to go 'inside the black box'. Performance Performance issues can be relevant in selecting which operating system host type to choose. But for the most part, that aspect is outside the web site owner's control. Overall performance can be good or bad on either system, depending on many factors that the publisher will rarely see. The issue is a wash, as far as tipping the scales is concerned. What is more likely to be seen by a web site owner, at some point in their (and their site's) development is the database product that can be used to store information. Databases Microsoft SQL Server is relatively simple to use, yet extremely powerful and can deliver great performance. But it doesn't run on Linux. At least, not without special software to emulate Windows, which usually kills performance. On the other hand, with a bit of time invested, MySQL isn't significantly more difficult to learn than MS SQL Server and there are many free installations. Cost may well outweigh other considerations for most on this issue. Programming Languages Last, but not least, there are differences in programming languages that can be (or at least typically are) used on Windows vs Unix. If you have programmers who are skilled in Visual Basic, ASP and other Microsoft technologies, then a Windows-based host will be your preferred choice. For Perl and PHP programmers, Linux is the more common platform of choice. No single factor can push you to one versus the other operating system. And, in the long run, it isn't the primary consideration, unless you just enjoy playing with operating systems. |